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Polaris, BRP offer ‘aggressive’ August promotions

Polaris and BRP focused their promotional offers on older model-year side-by-sides as they made way for 2020 models entering dealer inventories, according to data that BMO Capital Markets provided to Powersports Finance.

Specifically, as a part of its Factory Authorized Clearance, Polaris was pushing higher rebates for prior model year RZRs and General side-by-sides. “[That] makes sense to clear the channel ahead of the new RZR XP Pro,” Gerrick Johnson, analyst, wrote in the report.

RZR rebates were up to $2,500 in August compared with $2,000 during the same time the prior year. Rebates for Generals were up to $1,200 compared with $800 year over year. The OEM didn’t have any promotions on current model side-by-sides, ATVs and snowmobiles.

Polaris, however, was less promotional with finance offers as the OEM was offering 3.99% APR for all side-by-side models versus 2.99% year over year.

For More Read: Polaris announces new brand platform to grow ridership

BRP, meanwhile, was most promotional on prior-year Defenders, Mavericks and current model trikes. Both side-by-sides were available with a two-year warranty but featured higher rebates year over year. Defenders had rebates up to $1,000 compared with $500 year over year. Maverick rebates were up to $2,500 compared with $1,500 during the same time last year. Three-wheeled bikes such as the Spyder were offered with a $3,500 rebate compared with $3,000 year over year.

Overall, August promotions for other OEMs generally were comparable on a year-over-year and month-over-month basis, Johnson noted, adding that metric OEMs such as Honda, Suzuki and Yamaha were the least promotional. Honda and Suzuki “traditionally have been less promotional but, interestingly, Yamaha took its foot off the gas, especially for its prior model-year side-by-sides,” he added.

Prior model-year side-by-sides at Yamaha were available for 2.99% financing and up to a $1,000 rebate compared with 0% financing for six months and a $1,000 rebate year over year. The OEM, however, was more aggressive on promotions for current and prior year motorcycles. Current models were available for $500 rebates and 2.99% APR compared with just $500 rebates the previous year. Likewise, prior-year models had $750 rebates with 2.99% compared with $750 rebates year over year.

As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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