Synchrony Financial continues to rev up its powersports presence in the new year.
Synchrony renewed its partnership with Polaris, to expand financing options available for consumers of the OEM’s powersports products, the companies announced on Jan. 5.
Synchrony Financial, formerly GE Capital Retail Finance, has provided financing for Polaris motorcycles since 2006, through the manufacturer’s more than 1,500 dealerships, according to a company statement.
“The availability of financing is important for consumers making major purchases and for the continued growth of our powersports partners,” said Glenn Marino, Synchrony’s chief executive, in a statement. “Polaris’ powersports enthusiasts now have more flexibility to purchase the vehicle they want through new financing options.”
Synchrony released a study last year, finding that a majority of consumers in the powersports segment would not have made the powersports purchase or would have gone to another retailer if financing were not available.
In March, Synchrony Financial extended its partnership with Yamaha Motor Corporation to offer consumers promotional financing for the purchase of motorsports, watercraft, and marine products. In February, the company also partnered with Kymco, which distributes scooters, ATVs, and side-by-sides through more than 600 dealer locations across the U.S.