LAS VEGAS — ATV sales dropped 6% through September year over year, while motorcycle sales experienced a 2.2% drop, Erik Pritchard, general counsel at the Motorcycle Industry Council, told attendees at PowerSports Finance 2016 last week.
“I don’t know what to make of this,” Pritchard told the crowd. “I don’t know if this means we are going to be down 2.2% on the year; I don’t know if sales picked up at [the end] of summer, it’s just something we’re going to have to keep our eye on and watch for the rest of the year.”
However, there is room for growth, he said. There are 22.2 million motorcycle operators, but only 7.7 million of them live in households that own motorcycles. “To me, that’s 14 million prospects for folks who like motorcycles, ride motorcycles, but don’t yet have a motorcycle.”
He also said that side-by-side sales are poised to grow, and that young buyers are starting to invest in powersports. “What the millennials are going to do is probably the $64,000 question for everyone,” Pritchard said.