Powersports Sales Down for 2016, So Far

canstockphoto30315494LAS VEGAS — ATV sales dropped 6% through September year over year, while motorcycle sales experienced a 2.2% drop, Erik Pritchard, general counsel at the Motorcycle Industry Council, told attendees at PowerSports Finance 2016 last week.

“I don’t know what to make of this,” Pritchard told the crowd. “I don’t know if this means we are going to be down 2.2% on the year; I don’t know if sales picked up at [the end] of summer, it’s just something we’re going to have to keep our eye on and watch for the rest of the year.”

However, there is room for growth, he said. There are 22.2 million motorcycle operators, but only 7.7 million of them live in households that own motorcycles. “To me, that’s 14 million prospects for folks who like motorcycles, ride motorcycles, but don’t yet have a motorcycle.”

He also said that side-by-side sales are poised to grow, and that young buyers are starting to invest in powersports. “What the millennials are going to do is probably the $64,000 question for everyone,” Pritchard said.

One thought on “Powersports Sales Down for 2016, So Far

  1. It seems Sport ATV/Quad machines sales have tanked. SXS sales are what drives the off road market today. I ownded a 2016 Yamaha YXZ1000R for about 7 months, sold it. After owning lots of dirt bikes and quads over the years the SXS just doesn’t do it for me, then we have the prices, I’m sorry but spending 30k after fees and taxes for something like the new CanAm X3 RS is quite frankly ridiculous, then you had the YXZ pricing go from 19799-20599 all the way down to the SE selling for 15,500 at some dealerships. The people that bought high got screwed, plain and simple, I mean dropping the price of the SE by 6 grand? Talk about overpaying. I’ll be in the market for a Raptor 700, new ones price out about 8200 but you can get used for half of that, and since hardly anything has changed since 2006 if you can find a good condition used machine that is the way to go.

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