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Rollick adds features to boost leads

Rollick Inc., an affinity buying program and lead management system, launched a service in early June intended to bolster communication between consumers and powersports OEMs. 

As part of the service, Rollick representatives reach out via webchat to potential buyers on the websites of powersports, marine and RV OEMs; schedule appointments for consumers at dealerships; and ensure that customers remain satisfied post-sale, a Rollick spokeswoman told Powersports Finance.

The feature is just one of several that the company has rolled out in the past six months designed to bolster sales leads for dealers and OEMs. These recent enhancements will be “upgraded and improved monthly,” Senior Vice President of Enterprise Solutions & Marketing Jeff Coffman told Powersports Finance.  

The company also linked Rollick’s OEM-focused Aimbase platform to its dealer-focused SalesDriver program. Aimbase offers lead management, marketing automation and customer lifecycle management, and SalesDriver connects dealers with affinity partners such as Walgreens and State Farm, according to the spokeswoman. The combined platforms provide dealers and OEMs with real-time data on leads and customer behavior, she explained. 

Another feature, called invisible shopping behavior, “monitors consumers actively browsing on one or multiple sites whether they submit a lead or not,” the spokeswoman added. 

Rollick’s RV network currently includes 50 dealers and nine OEMs. Besides RVs, the company focuses on the marine and powersports segments. The company plans to “heavily” invest in its technology and sales to “help dealers generate more leads and close at a higher rate,” Coffman said.

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