Rollick Inc., an affinity buying program and lead management system, has added functionality that allows current OEM promotions to be added to applicable vehicles.
Consumers browsing the website of a Rollick-partnered dealership will now be able to see an “Offers” widget, which will automatically show all of the applicable incentives for that exact vehicle. The incentive database is mapped to the vehicle VIN and trim, and consumers will only see the promotions that match the vehicle they are interested in buying.
“While there are some sources for manufacturer incentives for consumers and dealers to turn to, before now, the data wasn’t easily mapped to the VIN, trim, and stock level,” Rollick Chief Executive Bernie Brenner said in a press release. “Previously, consumers would have to go to OEM websites to research incentives on their own or to a website that listed all the available incentives. Consumers can now easily find the specific incentive that applies to the unit of inventory they are interested in when online.”
Dealers can also make use of Rollick’s incentive database by finding and calculating incentives when advertising inventory and communicating with customers, Brenner added.
Rollick’s OEM incentives and rebates cover Arctic Cat, Can-Am, E-Z-GO, Honda, Kawasaki, Polaris, Slingshot, Textron Off-Road, Suzuki, and Yamaha. The company plans to add three brands per month through yearend.