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Rollick Adds OEM Incentive Database to Buying Program

Rollick Inc., an affinity buying program and lead management system, has added functionality that allows current OEM promotions to be added to applicable vehicles.

Consumers browsing the website of a Rollick-partnered dealership will now be able to see an “Offers” widget, which will automatically show all of the applicable incentives for that exact vehicle. The incentive database is mapped to the vehicle VIN and trim,  and consumers will only see the promotions that match the vehicle they are interested in buying.

“While there are some sources for manufacturer incentives for consumers and dealers to turn to, before now, the data wasn’t easily mapped to the VIN, trim, and stock level,” Rollick Chief Executive Bernie Brenner said in a press release. “Previously, consumers would have to go to OEM websites to research incentives on their own or to a website that listed all the available incentives. Consumers can now easily find the specific incentive that applies to the unit of inventory they are interested in when online.”

For More: Rollick Adds Credit Union Preapproval to Buying Platform

Dealers can also make use of Rollick’s incentive database by finding and calculating incentives when advertising inventory and communicating with customers, Brenner added.

Rollick’s OEM incentives and rebates cover Arctic Cat, Can-Am, E-Z-GO, Honda, Kawasaki, Polaris, Slingshot, Textron Off-Road, Suzuki, and Yamaha. The company plans to add three brands per month through yearend.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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