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Rollick Aims to Double Customer Reach in 2019

Powersports buying program Rollick Inc. plans to double its affinity network buying reach to be able to market to over 100 million employees and members of various programs by the end of 2019, Chief Executive Bernie Brenner told Powersports Finance.

The company has added 2,000 employers and their more than 25 million employees since launching in December 2017.

“We have a unique value proposition that includes an affinity network that establishes a connected relationship between members and our dealers,” Bernie Brenner, chief executive of Rollick, told Powersports Finance. “Having relationships with Progressive, State Farm, Allstate, and now 25 million employees is what dealers and manufacturers want and need to help build greater loyalty and drive sales.”

Their total affinity partner network includes access to over 50 million high-quality customers including policy holders of major insurance providers like Statefarm and Progressive, employees at Walgreens, McDonald’s and other top U.S. companies, and members of the military, veterans and first responders.

Heading into 2019, Rollick plans to expand its marketing capabilities as it integrates the automated marketing platform it acquired with the September purchase of Avala Marketing Group. The acquisition adds 60 marine, RV, and industrial-commercial OEMs to Rollick’s network. Using Avala’s proprietary Aimbase platform, Rollick expects to generate sales leads through consumer activity on OEM websites. OEMs can also offer private targeted incentives via Rollick to its verified affinity members.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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