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Royal Enfield Preps for Expansion in Canada, Mexico

Rod Copes, president of Royal Enfield North America, met with Powersports Finance at
the Progressive International Motorcycle Show in New York in early December. (Photo by
Natalie Mattila)

Royal Enfield North America is “assessing” the Canadian and Mexican market for expansion opportunities, following the motorcycle manufacturer’s continued growth in the U.S., President Rod Copes told Powersports Finance.

Royal Enfield partnered with Dealer Direct in September, taking its consumer financing nationwide. Royal Enfield has long been searching for a retail partner to complement its existing partnership with ThunderRoad Financial, in an effort to serve the motorcycle manufacturer’s nationwide consumer base.

Now, the OEM has its eye on neighboring markets, Copes said, noting that Royal Enfield is still “early” in this expansion process. Royal Enfield works with “a few” dealers in Canada and one dealer in Mexico City.

“We are interfacing with that dealer, and we are establishing our plans for next year on how we will both integrate and grow the Mexican market next year.”

Royal Enfield is a motorcycle manufacturing company with factories in Chennai, India. Royal Enfield came to North America in January 2015, with headquarters in Milwaukee, Wis., and has 70 North American dealers. The OEM’s total units sold increased 22% year over year to 70,1 26 in November the company reported.

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