Royal Enfield sales drop 24% in August

Royal Enfield sales in India dropped for the tenth straight month in August, according to a newly released company sales report.

August sales for the Chennai, India-based manufacturer declined 24% year over year, to 52,904.

Royal Enfield has sold 290,798 units since its fiscal year started in April, down 20% from the prior-year period.

Additionally, motorcycle models with engine capacity up to 350cc declined 32% to 44,694 units year over year.

The drop is the latest in a 10-month long sales decline at the OEM, which began in November 2018 when sales fell 6% to 65,744 year over year, according to the monthly sales reports.

However, the OEM experienced 124% growth — to 8,210 units — for models with engine capacity exceeding 350cc.  Sales of the Interceptor 650 and the Continental GT 650, released in the spring and collectively dubbed “650 Twins,” contributed to that growth.

Royal Enfield’s exports to other countries increased 205% to 4,152 units.

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