RumbleOn Hires New Director to Lead Consumer-Only Platform

RumbleOn, the online marketplace for powersports vehicles, will be launching a separate consumer-only platform called RumbleOn Classifieds, and it has recruited Bill Bonnaud to serve as the director, according to a press release.

Through the existing RumbleOn platform, consumers can buy, sell, or trade their motorcycles (and soon their boats and RVs). When a consumer first lists their vehicle to sell, RumbleOn will make a cash offer for the bike. This then becomes a RumbleOn Certified bike, which comes with exclusive benefits such as free shipping and money back guarantee.

To help prevent confusing these certified bikes with those listed by consumers and to fill in a gap in the online powersports buying market, RumbleOn Classifieds was born.

RumbleOn Classifieds will allow consumers to list powersports vehicles directly and buy and trade with other consumers. The platform utilizes artificial intelligence software that can identify scammers, fake listings and inappropriate content during the buying and selling process. Live moderators are on-hand to handle any issues a consumer may have, and RumbleOn provides current data to aid consumers with pricing their listings.

Bonnaud will oversee logistics, moderation, and research for the new platform. Bonnaud has over three decades of experience in the automotive and powersports industries, with an emphasis on sales, marketing, and technology. Before joining RumbleOn, Bonnaud founded an auction software development company where he served as chief architect.

Serving alongside Bonnound on RumbleOn Classifieds is Heather Harrington, the director of marketing. She is responsible for the user experience development of the new platform. Kevin Cooper, director of specialty vehicles, joined in August and is responsible for leading RumbleOn’s plans for expansion into the RV and boat markets

RumbleOn handles any third-party integrations for shipping, financing, warranties, and insurance quotes, and has partnered with WeGoLook, a company that validates information, to provide on-site inspections of vehicles.

“RumbleOn Classifieds is the first of its kind in the powersports marketplace,” Marshall Chesrown, chief executive of RumbleOn, said in a press release. “In contrast to sites like Craigslist, Classifieds allows us to create a completely automated and trustworthy process for consumers while simultaneously helping more individuals liquidate their assets. If consumers have issues selling their vehicle, the system will inform them if their price-point is reasonable, or alternatively: RumbleOn will buy it, completely eliminating any hassle.”

RumbleOn Classified is aiming to launch in the fourth quarter of this year.

Don’t let opportunity ride by. Join us for PowerSports Finance 2018 on Nov. 6-7 at the Omni Fort Worth. Early registration ends this Friday, September 28th at midnight, so be sure to register here. Go to for more details.

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