Scooter OEM Seeks New Revenue Stream Through Atlanta Subscription Service

Torrot Electric Europa SA is offering a cheaper, short-term option to ride its electric scooters with the debut of the Muving subscription service to the Atlanta market last month.

Torrot, whose core business is manufacturing and selling scooters, wanted to add a mobility option for consumers, Co-Founder Ivan Contreras told Powersports Finance. “One [way that we do business] is that in our fleet we don’t need the floorplan, of course, because we manufacture the bikes and we deploy in the cities, and we make revenue day by day,” Contreras said.

The scooter model is called Muvi and is manufactured by the Girona, Spain-based OEM, which specializes in urban mobility. The Atlanta program is Torrot’s first foray into the U.S. mobility space, having launched several programs in Europe.

Muving created the software used on the backend of the subscription service’s app. Should customers prefer to purchase a Muvi scooter rather than pay $0.35 per minute in the subscription program, one Atlanta dealership sells the bike, which is listed online starting at $4,000. Consumers can also visit any of the 80 partner dealerships across the country that sell and finance Torrot’s various brands.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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