Sheffield Enlists Aggressive Financing Incentives

Suzuki motorcycle

Sheffield Financial is delivering on its promise to offer more aggressive financing promotions in 2016.

As part of its Get Excited About Nothing Sales Event, Suzuki Motor of America Inc. is offering 0% financing until 2021 on select models via its third-party lenders Sheffield and Synchrony Financial, according to the manufacturer’s website. The offer is valid through participating authorized Suzuki dealers until June 30.

Sheffield’s Founder, President, and Chief Executive Jack Snow, previously told Powersports Finance that the bank would participate in “some innovative finance promotions” this year, and the lender is following through with financing incentives offered through Arctic Cat Inc.,  Kawasaki Motors Corp. USA, and Suzuki.

Clemmons, N.C.-based Sheffield, a division of BB&T, reported its loan growth “continues to be solid,” according to BB&T’s first-quarter earnings. The lender saw a 14.4% increase year-over-year in average loans versus the same time a year prior. Sheffield currently has secured contracts with 22 OEMs, makes loans for 14,000 powersports dealers, and has more than 750,000 end users.

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