Sheffield Financial ‘front and center’ after SunTrust-BB&T merger

Sheffield Financial is now a division of Truist Bank, the new entity formed following the merger of SunTrust Bank and BB&T Bank, Powersports Finance has learned. Sheffield was previously a division of BB&T. Following the merger, the lender is “front and center in Truist’s National Consumer Finance and Payments Group,” a Truist spokesman told PSF. […]

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Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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