Sheffield Financial, a division of BB&T Corp., tapped Jeff Ellison to serve as president, effective Aug. 1, according to a company press release. This position was held previously by Jack Snow, who will continue to serve as Sheffield’s chief executive.
Ellison joined BB&T in 1984 as part of the management development program, and he has served in a number of roles at the bank, including business services officer, market executive, and retail banking manager. He was named senior credit officer for BB&T’s Florida region in 2002, and moved to the East Florida region in 2014. He has been president of mortgage warehouse lending in Orlando, Fla., since 2009.
Clemmons, N.C.-based Sheffield Financial provides retail financing options in all 50 states for more than 250 manufacturers of outdoor power equipment, trailers, and powersports vehicles — such as off-road vehicles, snowmobiles, motorcycles, and personal watercraft. The lender currently services 14,000 powersports dealers and has 750,000 end users, according to Snow.