Side-by-sides, Ryker guide record 3Q sales growth at BRP

BRP’s retail sales in North America increased 24%, driven by side-by-sides and the Can-Am Ryker, the company reported on its third-quarter earnings call.

The sales climb resulted in BRP’s “best third quarter ever,” President and Chief Executive José Boisjoli said in a press release. “As we look ahead, our strong third-quarter results allow us to raise the lower end of the guidance for our full-year normalized EPS range with expected growth of 19% to 23%.”

Side-by-side sales rose about 30%, mainly attributable to the utility and sport segments. BRP did not provide specific figures.

Three-wheeled vehicle segment sales grew in the high 80% range – the most of any of the OEM’s powersports segments. BRP credited the sales increase mainly on the Can-Am Ryker, which was introduced earlier this year and has appealed to a wide range of riders. The Ryker’s demographic includes 42% new riders, 30% women, 70% under the age of 55 and 33% minorities, according to the earnings report. Additionally, accessory sales were 30% above target, and more than 20,000 rider education courses were completed, with 20% of participants going on to buy new Ryker units.

ATV retail sales were up nearly 15% year over year, driven by marketshare gains in the mid- and high-cc segments.

The global revenue from year-round products, which includes side-by-sides, three-wheeled vehicles and ATVs, increased 29% to $545.6 million year over year in the period ended Oct. 31.

Though it’s still early in the season, snowmobile sales increased about 25%. Meanwhile, personal watercraft sales grew in less than 10%.

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