Side-by-sides, Ryker guide record 3Q sales growth at BRP

BRP’s retail sales in North America increased 24%, driven by side-by-sides and the Can-Am Ryker, the company reported on its third-quarter earnings call.

The sales climb resulted in BRP’s “best third quarter ever,” President and Chief Executive José Boisjoli said in a press release. “As we look ahead, our strong third-quarter results allow us to raise the lower end of the guidance for our full-year normalized EPS range with expected growth of 19% to 23%.”

Side-by-side sales rose about 30%, mainly attributable to the utility and sport segments. BRP did not provide specific figures.

Three-wheeled vehicle segment sales grew in the high 80% range – the most of any of the OEM’s powersports segments. BRP credited the sales increase mainly on the Can-Am Ryker, which was introduced earlier this year and has appealed to a wide range of riders. The Ryker’s demographic includes 42% new riders, 30% women, 70% under the age of 55 and 33% minorities, according to the earnings report. Additionally, accessory sales were 30% above target, and more than 20,000 rider education courses were completed, with 20% of participants going on to buy new Ryker units.

ATV retail sales were up nearly 15% year over year, driven by marketshare gains in the mid- and high-cc segments.

The global revenue from year-round products, which includes side-by-sides, three-wheeled vehicles and ATVs, increased 29% to $545.6 million year over year in the period ended Oct. 31.

Though it’s still early in the season, snowmobile sales increased about 25%. Meanwhile, personal watercraft sales grew in less than 10%.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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