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Scott Yarbrough

Senior Analyst of Motorcycles & Powersports at Black Book

Scott Yarbrough is the Senior Analyst of Motorcycles & Powersports at Black Book.  He has been with Black Book since 1998, and has overseen the expansion of available powersports formats from a printed guide to include Internet based lookups, data feeds, and mobile access.   

Black Book has been affiliated with the American Motorcyclist Association since 1995, and is a long standing member of the Motorcycle Industry Council.  Black Book’s vehicle pricing data is widely used within the industry among dealers, lenders, insurance companies, and government agencies. 

Scott is a regular at several high volume wholesale powersports auctions, and updates the Official Motorcycle and Powersports Value Guide on a monthly basis to ensure that both dealers and lenders have access to the latest and most accurate data.  He is also one of the editors on Black Book’s CPI Collectible Vehicle Value Guide which covers Classic, Exotic, and Highline vehicles from 1946 to the present.  

Scott is an I.A.R.A. Certified Automotive Remarketer, and was formerly the Sales Manager of a large suburban Maryland new car dealership.  He graduated from the University of Maryland with a BA in American Studies and a Liberal Arts in Business Certificate.