Yamaha Motor Finance Corp. USA named former Capital One executive Steven Cambra as national sales manager in August, the OEM told Powersports Finance.
In Cambra’s new role, he oversees all of the field sales representatives from the financial division across the country. His top priority is to “thrive Yamaha Finance sales and support dealers with financing programs that we have to offer,” Cambra told Powersports Finance.
Cambra joins the team after serving 28 years at Capital One Financial Corp., many of which were spent managing several powersports OEM’s finance programs with the bank, he said. His experience with Capital One’s powersports revolving credit program — which the bank has since phased out — “makes it a smooth transition for me as I know the industry, most of the executives, and many of the dealers,” Cambra added.
Most recently, Cambra served as director of client development at Capital One, with the responsibility of “setting the strategic vision and business plan to drive profitable sales growth for partners,” according to his LinkedIn.
“Yamaha Financial Services exists to help support the Yamaha dealers sale of our products,” Lyndon Elam, vice president of retail sales, marketing, and operations, told Powersports Finance. “With Steve’s addition, we add a very experienced and talented member to the senior leadership team. We are thrilled with his addition, and team is stronger as result of Steve joining.”
Separately, Yamaha Motor Finance opened an office in Atlanta earlier this month — with seven new team members — in an effort to serve its “heavy dealer concentration” across the Eastern Seaboard, Elam, said.
The Atlanta space is the company’s second office joining the Cypress, Calif. headquarters. With the operation “up and running,” is reflects Yamaha’s investment in the powersports business, Elam said.
Elam will speak on a panel entitled “Finding Loan Growth Amid Increasing Competition” at the PowerSports Finance 2017 conference, to be held Oct. 24-25 at the Wynn Las Vegas. Other sessions include: Keys to Successful Subprime Lending, F&I Dos and Don’ts, and Regulatory Compliance Update.