“Unexpected” sales growth in the fall coupled with rising retail values for UTVs have lead to an early positive outlook for the powersports market in 2019, according to a market insights report NADAguides provided to Powersports Finance.
Retail values grew 2.4% for utility side-by-sides and 5.6% for sports side-by-sides, year over year. The increase was driven, in part, by the flexibility of UTVs, which offer accessories to keep warm while riding in the winter, according to the report.
Likewise, sportbikes and cruisers saw year-over-year value growth. In December 2018, average cruiser values rose 4.2% to $5,647 year over year. Sportbike values climbed 8.7% to $6,140.
Ordinarily, powersports sales starts slowly in January and February, pick up in spring and summer, and decline during fall and winter. However, the sales continued to grow during those slower seasons, which NADAguides attributes to mild weather conditions that allowed for a longer riding season in regions that typically see snow.
Additionally, OEMs debuted lower priced products in the on-road segment to attract new riders, the report said. For example, Yamaha released the MT-07, a 689cc twin-engine bike priced at $7,599.