Suzuki Re-Signs with Synchrony Financial

Suzuki MSuzuki bikeotor of America renewed its partnership with Synchrony Financial, effective May 1, to expand financing options for consumers of the OEM’s powersports products.

Keith Mait, Synchrony’s vice president of powersports, called the multi-year renewal an example of Synchrony’s “commitment to the industry.” Synchrony is also “hopeful” that the renewed partnership will increase financing volume, Mait added.

Consumers will also continue to have access to special financing promotions for Suzuki products, such as the OEM’s 0% financing incentive on select models. The offer is valid through participating authorized Suzuki dealers until June 30.

“We come up with these promotions jointly, and work very closely to ensure that they are out there for right period of time with the right collateral and the right messaging,” Mait said. Synchrony intends to run low-rate financing incentives as long as the lender’s partnered OEM “is maintaining it as part of their strategy,” he added.

Suzuki manufactures and distributes motorcycles, ATVs, scooters, outboard motors, and auto parts and accessories through its dealer network in 49 states. The company has 147 distributors in 201 countries.

Stamford, Conn.-based Synchrony Financial makes loans for more than 1,000 dealers in 50 states, and has partnerships with powersports OEMs Polaris, Kawasaki, Yamaha, Kymco, and KTM.

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