Texas Dealership Sets Sights on Leasing to Grow Volume in 2019

Midland Powersports plans to sign its first leasing partner in 2019 in an effort to boost finance volume 10%, Sales Manager Robert Nance told Powersports Finance.

The Midland, Texas-based dealership currently doesn’t work with any lessors and previously hadn’t considered them as an option because several powersports lessors — like Speed Leasing, Fuel Capital Group, and Bedrock Funding — lease Harley-Davidsons exclusively, and the dealership sells other brands, including KTM, Suzuki, and Yamaha.

But after having a discussion with a lessor at PowerSports Finance 2018, Nance realized that the additional finance provider would create another avenue for consumer financing and could grow the dealership’s finance volume by 10%.

The dealership sells 120 units per month, 40% of which are financed. With leasing, Nance expects to sell another three or four Harley-Davidsons per month.

Midland Powersports works with MB Financial, Model Finance Co., and Marine One Acceptance Corp.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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