background

Texas Dealership Sets Sights on Leasing to Grow Volume in 2019

Midland Powersports plans to sign its first leasing partner in 2019 in an effort to boost finance volume 10%, Sales Manager Robert Nance told Powersports Finance.

The Midland, Texas-based dealership currently doesn’t work with any lessors and previously hadn’t considered them as an option because several powersports lessors — like Speed Leasing, Fuel Capital Group, and Bedrock Funding — lease Harley-Davidsons exclusively, and the dealership sells other brands, including KTM, Suzuki, and Yamaha.

But after having a discussion with a lessor at PowerSports Finance 2018, Nance realized that the additional finance provider would create another avenue for consumer financing and could grow the dealership’s finance volume by 10%.

The dealership sells 120 units per month, 40% of which are financed. With leasing, Nance expects to sell another three or four Harley-Davidsons per month.

Midland Powersports works with MB Financial, Model Finance Co., and Marine One Acceptance Corp.

  Like This Article

As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

Subscribe to our Email list

Subscribe