Midland Powersports plans to sign its first leasing partner in 2019 in an effort to boost finance volume 10%, Sales Manager Robert Nance told Powersports Finance.
The Midland, Texas-based dealership currently doesn’t work with any lessors and previously hadn’t considered them as an option because several powersports lessors — like Speed Leasing, Fuel Capital Group, and Bedrock Funding — lease Harley-Davidsons exclusively, and the dealership sells other brands, including KTM, Suzuki, and Yamaha.
But after having a discussion with a lessor at PowerSports Finance 2018, Nance realized that the additional finance provider would create another avenue for consumer financing and could grow the dealership’s finance volume by 10%.
The dealership sells 120 units per month, 40% of which are financed. With leasing, Nance expects to sell another three or four Harley-Davidsons per month.
Midland Powersports works with MB Financial, Model Finance Co., and Marine One Acceptance Corp.