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ThunderRoad Financial pilots deep-subprime program

ThunderRoad Financial is piloting a deep-subprime program to reach consumers across the credit spectrum, President Don Hummer Jr. told Powersports Finance.   The lender saw that there was a gap in the industry financing consumers with "deep-subprime" credit. Though ThunderRoad doesn’t solely use Fico score as criteria for lending, it wanted to create the program to […]

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Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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