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ThunderRoad Financial pilots deep-subprime program

ThunderRoad Financial is piloting a deep-subprime program to reach consumers across the credit spectrum, President Don Hummer Jr. told Powersports Finance.   The lender saw that there was a gap in the industry financing consumers with "deep-subprime" credit. Though ThunderRoad doesn’t solely use Fico score as criteria for lending, it wanted to create the program to […]


As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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