ThunderRoad to present sales and marketing workshop at PowerSports Finance Summit

Denise Presley, director of North American sales at ThunderRoad Financial, will give a presentation on sales and marketing tactics that can boost the size of the dealer base at PowerSports Finance Summit 2019.

The conference will take place Oct. 23-24 at the Hilton San Diego Bayfront. Register now at

Sales and marketing are the cornerstones of reaching new dealer partners and expanding business opportunities. During her presentation, Presley will examine ways to broaden the dealer network for maximum growth potential. Topics of discussion during the presentation will include what changes lenders can make to their sales and marketing teams to capture more volume and how to successfully communicate your value proposition to attract dealers.

As the director of North American sales, Presley is responsible for visiting dealerships, explaining ThunderRoad’s programs and providing F&I training. Prior to joining ThunderRoad, Presley spent 20 years with Harley-Davidson Financial Services as regional manager of the Southeast region.

The workshop, titled “Sales and Marketing Strategies to Build a Stronger Dealer Base,” will take place on Wednesday, Oct. 23 at 10:00 a.m.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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