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Tracker Boats and Textron Team Up for New Off-Road Vehicle

Tracker Boats and Textron Specialized Vehicles are partnering to release a new line of ATVs and side-by-sides called Tracker Off-Road, the two companies announced.

Based in Springfield, Miss., Tracker, which falls under the White River Marine Group, is a line of aluminum fishing boats. Textron is a manufacturer of aviation, defense systems, and industrial equipment.

As a part of the partnership, Textron will manufacture Tracker Off-Road, while Tracker will distribute through retail chain Bass Pro Shop’s nearly 200 destination stores and 575 independent Tracker marine dealers, Textron President and Chief Executive Scott Ernest said on the companies 4Q earnings call.

Textron will manufacture Tracker Off-Road vehicles at its facility in Thief River Falls, Minn.

White River Financial Services does the lending for Tracker and White River Marine Group’s other brands. White River and Bass Pro did not respond to inquiries about Tracker Off-Road’s lender by press time.

The new line of vehicles will be White River Marine Group’s entrance into the off-road sector. The OEM is primarily known for its line of fishing boats and pontoons, where it’s one of the largest players in the pontoon market, Jaime Katz, senior equity analyst at Morningstar Ratings, told Powersports Finance.

“If you look back at when Polaris acquired Boat Holdings, which is largely pontoons, Tracker was sort of the second biggest player in that space,” Katz explained. “The pontoon business is maybe roughly $2 billion in the total market. Maybe Tracker was 10% to 15% of that, and so I think because it is well known to so many leisure consumers, it may have been just sort of a natural fit for that ATV space.”

Tracker Off-Road will be available this spring. Price details have not yet been announced. You can see the new vehicle in action in the video below.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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