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Two-State Dealer Group Focusing on Nationwide Sales

The iMotorsports dealer group, which operates stores in Florida and Illinois, is looking to build its business by selling to customers nationwide and is putting a lot of focus on its national marketing effort.

It’s St. Petersburg, Fl.-based dealership, for instance, spends “quite a bit” of money on advertising its inventory and services, according to Robert Matt, corporate finance manager for St. Pete Powersports, “There’s a lot of things that you can do on the internet” to market a business, he said. IMotorsports other dealers are in Orlando, Fla., and Elmhurst, Ill.

St. Pete Powersports’ out-of-state sales make up 25% to 30% of its business. As such, St. Pete Powersports has developed some web features and specials surrounding its nationwide effort.
One method the dealership uses is advertising on Cycle Trader, a motorcycle listing site for consumers and dealers.

The dealership’s website, not surprisingly, also is geared toward helping consumers who can’t see a bike in person. The site has a photo booth for every bike in the inventory that allows users to cycle through multiple pictures of any particular model and allows them to zoom in for a closer look.

But it also offers free shipping for any motorcycle priced $5,000 or more.

“If a customer in California calls up and says ‘Hey, I want to buy a motorcycle that’s $7,499,’ we finance it for them, we do everything [they need], and we ship the unit to them,” Matt said. “They’ve got 24 hours to call us up and say, ‘I don’t want this motorcycle,’ and we’ll give them all their money back. We have a one-week fender-to-fender warranty on every used unit sold and that gives [customers] a peace of mind if they don’t like it or it’s not as described.”

Don’t let opportunity ride by. Join us for PowerSports Finance 2018 on Nov. 6-7 at the Omni Fort Worth. Go to www.powersportsfinance.net for more details.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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