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The new PowerSports Finance launched today.

PowerSports Finance today released a massive rebranding, its first since the website was launched in early 2016.

The new site has been completely reimagined with a new look, as well as extensive improvements to our site navigation and layout for a more user-friendly experience.

More than 400 news stories have been posted on PowerSportsFinance.com since its launch. More than 7,000 industry professionals are now visiting the site every month.

PowerSports Finance is published by Royal Media, a specialized information company based in New York.

A significant addition to the site is the PowerDirectory feature. The PowerDirectory lists more than 50 key companies in the powersports finance industry, such as a rundown of industry OEMs.

The site also boasts a new structure and layout, making it easier to read, both online and via smartphone.

PowerSports Finance was launched last year for “this … industry of enthusiasts … embracing that spirit to create an information service that is as exciting and as dynamic as powersports.” The new PowerSports Finance continues with that spirit, refreshed to continue to service the industry with distinction.

JJ Hornblass

JJ Hornblass founded Royal Media in 1995 and oversees all aspects of the New York-based diversified information company, which includes media services, a consultancy, and an accelerator for fintech startups. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K in Central Park, the first race he ever ran with his daughters.

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