Wells Fargo CDF Launches CDFconnect Program

canstockphoto12543435Wells Fargo Commercial Distribution Finance launched a full-service solutions program, CDFconnect, in the third quarter, to offer its dealer and OEM partners training, best practices, and succession planning, said Jeremy Jansen, the wholesale financier’s president of the motorsports group.

CDFconnect combines CDF’s 60 years of industry and inventory financing experience with the business’ relationships to deliver insights, training, and technology to help OEMs, distributors, and dealers make more informed decision, Jansen told Powersports Finance at the AIMExpo in Orlando.

For example, CDFconnect can help its partners with digital marketing, customer experience programs, salesforce optimization, financial statements and key ratios, and managing aged inventory, he explained.

Additionally, a common challenge for many powersports dealers is determining who is going to lead the dealership in the future as the dealer management profile ages, Jansen said. “So being at a company like Wells Fargo & Co. — with tremendous resources at our disposal — we are putting together a series of presentations on how to help educate dealers on succession planning,” he added.

Chicago-based CDF provided $47 billion in financing for more than 40,000 dealers globally, 5,000 dealers nationally, and 2,000 distributors and manufacturers globally in 2015. The floorplan financier also works with 40 OEMs globally, and 30 OEMs nationally.

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