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Yamaha Builds on ‘Faster Sons’ Philosophy With New Bike [VIDEO]

  • Natalie Mattila
  • October 13, 2017
  • 0

Yamaha Motor Corp. USA debuted the all-new Yamaha XSR700 — the latest model in its Faster Sons philosophy — in late September, which is now available for purchase.

The OEM released a video commercial, depicting a son recreating and surprising his father with a nostalgic motorcycle using modern technology.

Yamaha’s Faster Sons philosophy is its “strong belief in our bike development today,” Yamaha Motor Europe Product Manager Shun Miyazawa previously said. “All our Sport Heritage motorcycles are built with respect to ‘Fathers,’ the legendary Yamaha bikes from the past, but built without compromise on riding capability.”

Yamaha is collaborating with bike builder Shinya Kimura to develop the bikes in line with the OEM’s bike-building philosophy.

“Any reservations that I initially thought I might have, became unfounded because it was a timeless design but incorporating the best functions,” Kimura said. “Whether you build with a vintage engine or a modern one, the two have something in common; simply functionality taking shape, and I believe I was able to create the bike that has a flow that merges heritage and vintage style with modern technology that promises a beautiful riding experience.”

The Yamaha XSR700, featured in the video, draws influence from Yamaha’s classic “XS” series of motorcycles, with retro-influenced bodywork, aluminum details, and custom lighting and instrumentation, according to Yamaha’s website. The bike’s starting price is $8,499.

Check out the video commercial, entitled “Born Tomorrow,” below:

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