Yamaha Execs to Speak on Fraud and Changing Ridership at PowerSports Finance 2018

Steven Cambra, National Sales Manager, Yamaha Motor Finance Corp. USA (Photo via LinkedIn)

National Sales Manager Steve Cambra and Collateral Manager Sandra Giron from Yamaha Motor Finance Corp. USA will lend their expertise and insight for two different sessions at the upcoming PowerSports Finance 2018.

The conference will take place Nov. 6-7 at the Omni Fort Worth. To register for the event, click here.

Cambra will take part in a panel about identifying new opportunities for a changing rider demographic. Cambra will join fellow panelist Hasham Malik, founder and chief executive officer of Speed Leasing; Rachel Swain, manager of sales at American Credit Acceptance; and Guillermo Cornejo, co-founder of Riders Share. The group will weigh in on topics related to attracting new ridership, such as ideas and strategies for diversification, marketing to millennials, and crafting finance programs for the emerging electric bike market.

Cambra joined Yamaha Motor Finance in 2017, and he oversees the financial division’s field sales representatives nationwide. Before Yamaha, Cambra spent 28 years with Capital One Financial Corp., where he was director of client development. During his tenure with Capital One, he managed several powersports OEM’s finance programs with the bank.

Meanwhile, Giron will provide a presentation on fraud in powersports finance as a part of the “Best Practices for Loan Servicing and Fraud Mitigation” session. John Enyart, chief executive of Portfolio Servicing Co., will do a presentation centered around loan servicing and strategies. Giron will follow with a presentation on detailing and mitigating fraud, focusing on synthetic and other common types of fraud.

Prior to joining Yamaha, Giron spent 11 years with LBS Financial Credit Union. During her tenure at the credit union, Giron managed and coordinated all auctions and retail sales for the company’s auto, marine, RV, and powersports portfolios. She also assessed collateral for the appropriate remarketed value, audited dealer book-sheet discrepancies, set vehicle values, and tracked auction performance.

“Identifying New Opportunities for a Changing Rider Demographic” takes place Nov. 6 at 2 PM. “Best Practices for Loan Servicing and Fraud Mitigation” will occur Nov. 7 at 11:15 AM.

For more information on the event, visit

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