Yamaha Motor Finance Corp. USA opened an office in Atlanta earlier this month — with seven new team members — in an effort to serve its “heavy dealer concentration” across the Eastern Seaboard, Lyndon Elam, vice president of retail sales, marketing, and operations, told Powersports Finance.
“The feedback we heard from our dealer base is that having personal service and personal touch is really critical to their success in structuring their loans and closing deals,” he said. “We recognized early on that we wanted to have a regional presence on the East Coast.”
The Atlanta space is the company’s second office joining the Cypress, Calif. headquarters. With the operation “up and running,” is reflects Yamaha’s investment in the powersports business, Elam said.
Yamaha Motor Finance — founded in 2015 — is the captive finance arm of Yamaha Motor Corp. It provides installment loans and revolving credit through the Yamaha Credit Card for about 1,100 dealers nationwide.
Elam will speak on a panel entitled “Finding Loan Growth Amid Increasing Competition” at the PowerSports Finance 2017 conference, to be held Oct. 24-25 at the Wynn Las Vegas. Other sessions include: Keys to Successful Subprime Lending, F&I Dos and Don’ts, and Regulatory Compliance Update.