Yamaha Financial brings prime lending in-house for full-spectrum program

Yamaha Financial Services has launched a full-spectrum loan program, the “last major piece” of its captive business model, Lyndon Elam, vice president of retail sales, marketing and operations, told Powersports Finance. The program is for all Yamaha dealers effective immediately. “We utilize feedback from Yamaha dealers, and in particular, our Yamaha Dealer Council, to prioritize […]

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