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Yamaha Leads Off-Road Promotions in March, Analyst Says

Yamaha was the “most aggressive” OEM on a year-over-year basis with March promotions, emphasizing both current and prior year off-road models, BMO Capital Markets Analyst Gerrick Johnson said in a report provided to Powersports Finance.

Yamaha increased promotions on all current-year and most prior-year models, compared to the same time the year prior. ATVs, side-by-sides, and snowmobile were the most heavily promoted.

Yamaha is offering 2.99% financing on 2016 to 2019 models. Current models also have a 10-year automatic transmission belt warranty, while side-by-sides have a $1,000 rebate. Prior-model side-by-sides have rebates as high as $2,500.

The financing promo for new 2020 snowmobiles was 2.99%, with a five-year warranty and $500 toward accessories. By comparison, Yamaha had no current-model snowmobile offers at this time last year.

For More: BRP Rebates Outpace Other OEM Promos in February, Analyst Says

Meanwhile, Honda is “aggressively promoting all powersports products” with 0% financing through its Ride Red sales event. Additionally, several models have Bonus Bucks promotions, which are credits for parts and accessories.

Current and prior-year motorcycles, ATVs and side-by-sides are being offered with 0% financing. Honda tacked on $400 in Bonus Bucks for 2019 side-by-sides and $1,200 in Bonus Bucks for 2018.

Last year, side-by-sides were available at a 2.99% financing rate, with Bonus Bucks randing from $250 to $500.

On average, promotions from other OEMs such as Polaris, BRP, and Harley-Davidson remained flat year over year, but were more aggressive when compared with their February offerings, Johnson said.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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