Yamaha Motor Corp. USA opened the doors of its brand new corporate office in Marietta, Georgia on Monday, and the location will serve as a base of operation for the wholesale and retail finance business of Yamaha Motor Finance Corp, the company announced in a press release.
The location will house the majority of the Motorsports Group, unifying the sales and marketing operations for motorcycle, ATV, side-by-side, snowmobiles, accessories, and parts, and service. Marietta will also house the wholesale finance operations and retail finance branch of Yamaha Motor Finance Corp.
However, some financial services operations will remain at the headquarters in Cypress, California. Yamaha’s New Business Development Division, which includes retail financing, insurance and corporate functions of Yamaha Motor Finance Corporation, U.S.A will continue to operate at the West Coast base. The California office will be comprised of its senior executive offices, numerous corporate administrative functions, motorcycle racing and testing, and the western parts warehouse. Power assist bicycles and power assist wheelchair systems will also stay in California.
Opening a new corporate office is the latest move by Yamaha before the targeted yearend launch of its wholesale captive. Yamaha announced that it would be creating its wholesale finance captive back in September 2017. The OEM previously recruited Brian Hinchman to lead the captive, and it has been working to transition its dealer base to the new floorplan.
President Jeff Young was present at the grand opening of the Georgia location and gave a speech alongside Yamaha Motor President Kazuhiro Kuwata, Motorsports Vice President Mike Martinez, and a special welcome address by Georgia Governor Nathan Deal.
Yamaha has a nearby facility in Kennesaw, Georgia which will become the primary location of Yamaha’s Marine Group. The marine group includes all water-use products — such as the WaveRunner — including the Yamaha Marine Systems Company and an extensive new marine service school.
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