Yamaha Transitions Dealer Base to Floorplan Captive, Targets Yearend Launch

Yamaha Motor Finance Corp. USA is in the early stages of transitioning its dealer base in preparation for the yearend launch of its wholesale finance captive.

“Engagement with our dealer base is a primary focus of ours,” Brian Hinchman, vice president of wholesale finance at Yamaha, told Powersports Finance. “We can engage in ways that just aren’t possible for third parties today, and I think that’s going to benefit our dealer channel over the long term.”

Dealers will still have the option to pick a different floorplan provider if they choose, but Yamaha believes that it is positioned to be the best choice, long-term. While there are “great” finance programs and lenders in the market, the new captive is “uniquely engaged with Yamaha dealers through the primary goal of selling Yamaha products,” Hinchman added.

The captive has selected F&I technology provider White Clarke Group to manage wholesale operations and provide functionality to Yamaha dealers, with plans to launch by yearend.

Sign up for our Email list

Sign Up