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Yamaha’s Global Sales Rise as U.S. Motorcycle Sales Slip 5%

Yamaha Motor Corp.‘s U.S. motorcycle sales dropped more than 5% in the full fiscal year ending Dec. 31, 2017, according to the OEM’s earnings report, however global motorcycle sales are on the rise. 

U.S. motorcycle sales declined to 52.7 billion yen ($489.6 million USD), as compared to 55.9 billion yen ($519.3 million USD) at the same time the year prior. Meanwhile, unit sales declined 9% year over year to 70,000 units.

While the manufacturer reported a decrease in motorcycle sales in the U.S. market, unit sales across the entire business were approximately 5.4 million units, up 4.6% as compared to the year prior, which Yamaha said is the highest year-over-year increase since 2011.

Additionally, global net sales across all markets climbed more than 11% to 1.67 trillion Yen ($15.5 billion USD). The growth was due to “strong sales” of motorcycles in the Association of Southeast Asian Nations (ASEAN) region, outboard motors in the U.S., and surface mounters and industrial robots, according to a press release.

The OEM plans to continue product launches in the Southeast Asia region, and will create new demand in developed markets by “launching products that demonstrate the brand’s distinctiveness,” according the release.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.