Zero Motorcycles appoints new sales VP

Zero Motorcycles has promoted Mike Cunningham to the position of vice president of sales for the Americas, the company announced in a press release today.

“Mike is a lynchpin for overall sales operations at Zero, and we’re looking forward to seeing the Americas region reach new heights under his continued leadership,” Chief Executive Sam Paschel said in a press release. “He’s been a leader in the powersports industry for decades and brings Zero his incredibly valuable perspective, having served as both a dealer principal and a sales executive with major manufacturers over his career.”

Cunningham previously served as Zero’s director of U.S. sales and dealer development. He has more than 20 years of senior management experience in sales and dealer development for numerous international motorcycle brands such as Triumph Motorcycles and Piaggio USA. Cunningham was also the owner and operator of his own motorcycle dealership for 20 years.

In his new role, Cunningham will bolster Zero’s global leadership team as the OEM heads into 2020. The company is working on expanding its production lines and operations in order to meet the high demand for its motorcycles, Paschel previously told Powersports Finance.

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