U.S. electric-bike manufacturer Zero Motorcycles is opening its first exclusive dealership in North America, where it will offer test rides aimed at making consumers feel more comfortable with the switch to electric.
The Santa Cruz, California-based manufacturer is opening its first dedicated location in Orange County on June 23 serving lunch and raffle prizes for attendees from 10 a.m. to 4 p.m.
Zero Motorcycles has partnered with a network of dealerships worldwide to sell its bikes and the Orange County dealership will use FreedomRoad Financial as its primary lender.
“[Freedom Road] has a good program, I like them because they have very quick approvals and great funding,” Jay Anthony, owner of Zero Motorcycles of Orange County, told Powersports Finance. “The rates look competitive to me.”
Other partner dealers have also worked with Freedom Road, Anthony said, but consumers can also use direct financing offers from outside banks to complete the transactions.
The OEM’s range of four bikes start at around $8,500 for Zero FX off-road bike, but state EV incentives can reduce the cost.
The dealership opening coincides with a bike tour marketing push the company is conducting across the UK to get consumers to ride the bikes. So far the number of registered test rides at the Orange Country location has “exceeded” Anthony’s expectations.
“Riding a Zero is quite an experience, so we’ve decided to go out and take our bikes to the people, to give them an opportunity to try one for themselves,” said Dale Robinson, Zero UK manager. “Lots of people have preconceptions about electric motorcycles but I’ve never met anyone yet who didn’t come back from a test ride with a smile on their face. There’s no hard sell, just an opportunity for riders to ask any questions they may have, take one out for a ride and make up their own minds on electric motorcycles.”
Zero signed a floorplan financing partnership with Northpoint Commercial Finance in October 2017, Powersports Finance previously reported.